So many of you are NOT using Facebook Ads to grow your business and that is just not right. It has helped mine businesses greatly and you are leaving money on the table by not using it. Most of these tips will help you especially if you are a beginner:
- Install your pixel on your website so you can track your ads
- Start by spending not more than 5 USD per day and let it run for at least 72 hours.
- Test, test, test!
- Create at least 5 Ad Sets for each campaign and use the option of Campaign Budget Optimization
- Since you are selling African prints, showcase the beauty of the fabrics with clear pictures
- Use videos for your products as pictures can be boring
- Avoid using words like African Prints in your interests as it's oversaturated and expensive
- The copy is not that important, just avoid hard selling and make sure it's simple
- Re-target, re-target and re-target! So people that visit your website the first time. can be redirected back to your website
- Do not use more than 2,3 interests while creating your audience
- Smiley, female pictures perform a lot more better than males (sorry guys!)
- Use bright colours in your Ad creative
- Make sure your Ad creative is optimized for each ad positioning.
- When you are just starting out, focus on finding out what works best for your audience than looking for sales
- Focus on countries that are mainly in Europe, North America and maybe include Australia